The Intro to Business Game
Connect theory to practice through a fun hands-on experience.
In this business simulation, students play the role of a manager (CEO, product, marketing, operations, finance), work in teams, and make decisions with uncertain outcomes. Prior business knowledge is not required and students learn to get comfortable with the uncomfortable. Like in the real world, they have to collaborate effectively to succeed in the game.
Our effective asynchronous learning tool is suitable for…
Introduction to Business Courses
These courses teach the fundamentals of business and are generally catered to undergraduate freshmen and sophomores.
Learn how 2 business programs are using Market Games in their large courses to administer, monitor, and grade critical thinking and collaboration skills at speed and scale through our case study. If you would like to explore the platform, you can do so by requesting a demo.
Business Forum and Career Development Courses
These courses are a part of career advising or student onboarding and introduce students to different career pathways, the business curriculum, and help build students’ career readiness.
This is the opportunity for business programs to showcase their unique attributes and community to future students. Explore how you can deliver a memorable experience with Market Games via a demo.
Your students experience a realistic cross-functional team environment that challenges their critical thinking, collaboration, and communication skills.
Jack Anderson, Undergraduate Student at Miami University
“The most challenging part was not knowing what decisions our competition was making. I knew we could make decisions that would benefit us, but what if the other teams made better or more profitable ones? Essentially, it’s the uncertainty that was challenging. In the end, we had to trust ourselves so that we could make decisions confidently.”
How it Works
Collect and Analyze Data
The exercise starts with a story (i.e. case study) about a group of undergrads and their journey in discovering a business opportunity.
In the case study, they learn that there are others pursuing the same opportunity and therefore need to collaborate effectively in analyzing and synthesizing the data to take action and better their odds at success.
Make Decisions
Your students are assigned to specific department roles that are interdependent.
In navigating cross-functional cooperation, each member must contribute unique insights in order for the team to perform well. This provides individual accountability and students learn to grapple with differences of opinion when making an action plan.
Evaluate Results
At the end of each round, results are instantly available to students through the Team Reports, which include a built-in guide that helps your students better understand their performance relative to their competitors on a variety of key business metrics and financial statement reports.
Reflect and Provide Feedback
Throughout the exercise, students complete peer assessments to self-reflect and provide feedback to their teammates.
These peer reviews are immediately accessible to students upon completion. As a result, students have strong visibility into their soft skills and can make behavioral changes that positively impact team dynamics and overall performance.
Our end-to-end support helps you administer, monitor, and grade the exercise at speed and scale with greater impact and less workload.
Professor Harshini Siriwardane, Miami University Farmer School of Business
“At the end of the exercise, Market Games calculated the grades, did the curve, and did the peer evaluation adjustments. With all that done for us, it saves a lot of time in large classes.”
Instructor Dashboard
Auto-grading Capabilities
Grading is flexible and automated, which saves you time on grading and instantly provide you with a clearer picture of how your students are doing.
Engagement Data
You have visibility into how well they have participated within their teams and full audit capabilities on all student activity.
Performance Insights
You have a class view of how well your students are performing and the ability to extract deeper insights on the individual team level.
Support
For Students
✓ Automated built-in student guide
✓ Dedicated support center
✓ 24/7 live chat for students with specific questions
For Instructors
✓ Comprehensive instructor guide
✓ Personalized training & preparation sessions
✓ On-demand support
