In this business simulation, students play the role of a manager (CEO, product, marketing, operations, finance), work in teams, and make decisions with uncertain outcomes. Prior business knowledge is not required and students learn to get comfortable with the uncomfortable. Like in the real world, they have to collaborate effectively to succeed in the game.
Build critical thinking and teamwork skills
Exemplify the interdependencies of core business functions
Introduce career pathways and promote course offerings
These courses teach the fundamentals of business and are generally catered to undergraduate freshmen and sophomores.
Learn how 2 business programs are using Market Games in their large courses to administer, monitor, and grade critical thinking and collaboration skills at speed and scale through our case study. If you would like to explore the platform, you can do so by requesting a demo.
These courses are a part of career advising or student onboarding and introduce students to different career pathways, the business curriculum, and help build students’ career readiness.
This is the opportunity for business programs to showcase their unique attributes and community to future students. Explore how you can deliver a memorable experience with Market Games via a demo.
Jack Anderson, Undergraduate Student at Miami University
The exercise starts with a story (i.e. case study) about a group of undergrads and their journey in discovering a business opportunity.
In the case study, they learn that there are others pursuing the same opportunity and therefore need to collaborate effectively in analyzing and synthesizing the data to take action and better their odds at success.
Your students are assigned to specific department roles that are interdependent.
In navigating cross-functional cooperation, each member must contribute unique insights in order for the team to perform well. This provides individual accountability and students learn to grapple with differences of opinion when making an action plan.
At the end of each round, results are instantly available to students through the Team Reports, which include a built-in guide that helps your students better understand their performance relative to their competitors on a variety of key business metrics and financial statement reports.
Throughout the exercise, students complete peer assessments to self-reflect and provide feedback to their teammates.
These peer reviews are immediately accessible to students upon completion. As a result, students have strong visibility into their soft skills and can make behavioral changes that positively impact team dynamics and overall performance.
Professor Harshini Siriwardane, Miami University Farmer School of Business
Grading is flexible and automated, which saves you time on grading and instantly provide you with a clearer picture of how your students are doing.
You have visibility into how well they have participated within their teams and full audit capabilities on all student activity.
You have a class view of how well your students are performing and the ability to extract deeper insights on the individual team level.
✓ Automated built-in student guide
✓ Dedicated support center
✓ 24/7 live chat for students with specific questions
✓ Comprehensive instructor guide
✓ Personalized training & preparation sessions
✓ On-demand support
