Program Spotlight: Purdue’s Integrated Business & Engineering Program
Since 2022, first-year students in Purdue’s Integrated Business and Engineering program have used the Market Games simulation to see how marketing, finance, and operations work together.
Program Spotlight: Haas School of Business
Since spring 2019, Berkeley Haas students in UGBA 10, the Principles of Business course, have used the Market Games simulation to apply theory to real business decisions under uncertainty.
Program Spotlight: Farmer School of Business
First-year students in Miami University’s Farmer School of Business use the Market Games simulation to build critical thinking and teamwork before they tackle a real client project.